Ace Alzheimer Center Barcelona has launched the spot for its annual campaign, "Give Memory", on the occasion of World Alzheimer's Day, which is celebrated today.
[Insert video Give Memory 2022]
In the spot, in which users of the Day Hospital have participated, the incidence of dementia in our country and the importance of research to find a cure for Alzheimer's are highlighted.
The main message focuses on the fact that every 3 seconds a new case of dementia emerges in the world, a situation that affects both the person who will have to live with the disease and their families and caregivers.
"Time" is a video produced by UNDATIA Comunicación with the collaboration of users and professionals from Ace Alzheimer Center Barcelona.
According to the WHO, dementia affects around 50 million people worldwide and around 10 million new cases are registered each year.
It is estimated that between 5% and 8% of the general population aged 60 or over suffers from dementia at any given time.
The total number of people with dementia is projected to reach 82 million in 2030 and 152 million in 2050.