In commemoration of World Alzheimer's Day 2021 we present the new “Give Memory” commercial. One more year, we set ourselves the goal of sensitizing the entire society about the reality of Alzheimer's.
The video is framed in the advertising context and it is proposed to see if it is possible to make an unforgettable commercial based on the recommendations of the advertisers Luis Bassat and Toni Segarra. The video also has the collaboration of Carmen, Josefina, Francisco and Armando, users of our Day Care Unit; Andrés Iniesta, Cines Girona and the music of Joan Chamorro and Andrea Motis.
Give memory awarded as best social marketing campaign
Fundació ACE's Give memory Campaign has been awarded as the best social marketing initiative by...
